My latest column is available in this month’s issue of Governing magazine. It’s called “Big Aspirations Aren’t Just for Big Cities Anymore.” In it I talk about how smaller cities – which in my view are metro regions between roughly one and three million given my focus on major American cities – have dramatically upgraded their game in the last decade. That’s not to say that they are on the same level as places in San Francisco or New York. Or that they have even closed the gap with those places. Rather that objectively speaking they have raised their game and as a result now have a much greater “addressable market” in terms of upscale residents and business – at the same time those larger places are becoming progressively unaffordable.
Here’s an excerpt:
Back in 1992, as a fresh graduate of Indiana University looking for a job, I met with recruiters for a position in Chicago. They pitched me on the city by telling me that it had this hip, new, uber-cool coffee shop. They were talking about Starbucks. If you were around in the ’90s, you may remember that those magazine “coolest-cities” lists often used the number of Starbucks as a metric. A city that finally got Starbucks thought it had hit the big time.
Today, of course, you can get Starbucks between the gas station and Motel 6 on the interstate. But back then it was a different story. The difference between Chicago and a city like Indianapolis, where I also interviewed, was night and day. Compared to Chicago, moving to Indianapolis would have been like getting sent to Siberia. It was all but impossible to get good coffee or a decent meal in Indy back then. While the city had already made many improvements, it was still pretty bleak.
Click through to read the whole thing.
I can’t find it online, but a few years back Chicago Magazine did a retrospective on their top ten restaurants list from circa 1995. It was pretty hilarious. I don’t remember them all, but Cafe Ba-Ba-Reeba was one of them. How things change.
I think it’s pretty clear that for a whole slew of items, places like Nashville or Columbus now are at a higher level than even Chicago was a couple decades ago. That’s not true of everything, but it’s true for a lot of things.
I believe this change in the competitive landscape is one of the reasons Atlanta took a big hit in the 2000s. Atlanta used to be the only game in town for major corporations in the South. Now places like Nashville, Charlotte, and Raleigh are viable alternatives.